The rise of e-commerce has been a game-changer for the Mattress Market, democratizing access to a wide range of products and simplifying the purchase journey. Online platforms now account for a significant share of mattress sales, fueled by convenience, increased product transparency, and competitive pricing.
One pivotal factor is the shift towards direct-to-consumer models, which reduce...
A powerful convergence of consumer awareness, channel shift, and material innovation is reshaping how Americans buy and evaluate mattresses, and the effects show up across price tiers and regions. As more households prioritize sleep quality as part of overall wellness, buyers are actively trading up for cooling technologies, zoned support, and better motion isolation, while retailers streamline...
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